The ELR extended-range electric luxury coupe is the production version of the wreath and crest brand's Converj Concept displayed at the 2009 Detroit auto show.
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On the heels of the latest Chevrolet Silverado and GMC Sierra, GM's Cadillac unit has been busy massaging the truck-based platform with the aim of turning it into America's ultimate luxury SUV statement.
When first introduced in 1999, the aim was to tackle opposition from the likes of the Ford Group's Lincoln Navigator. The resulting effort was rather dismal as GM hastily took the GMC Yukon Denali as a starting point and barely modified it; thankfully whilst still being truck-based, successive generations have somewhat improved.
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And now, with Cadillac having turned most of its guns directly towards BMW, the wreath and crest brand is increasing its presence on the fabled circuit, which recently made headlines for all the wrong reasons.
Spied in this video is the next generation of the Cadillac CTS that was captured on film being thrashed around the 'Ring.
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A report from Automotive News (sub. required) citing sources from within General Motors outlines Cadillac's plans for the 2013-15 model years.
According to the insiders, GM has given the green light for the development of a full size, rear-wheel drive luxury sedan that will sit atop of the range rivaling the Audi A8, BMW 7-Series, Jaguar XJ and Mercedes-Benz S-Class.
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That's not to say that we have a clear view of the new CTS, but by discarding the vinyl covers we can at least see the outline of the car and sample the latest interpretation of Cadillac's "Arts & Science" edgy design formula.
While the styling will be crucial for the third generation CTS, one of the most important things to know about the new car is that it will finally grow in size to compete directly against the BMW 5-Series, Audi A6, Mercedes-Benz E-Class and Lexus GS models instead of hovering between two categories.
The rejuvenated wreath and crest brand stresses that all engineers working on the upcoming ATS were "handpicked based on their roles in developing other top Cadillacs" and "how well they can drive and evaluate cars on grueling test tracks".
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After a general teaser and the first episode, Cadillac has now released the second part of its video series, which documents the team of drivers and engineers that put Cadillac's new BMW 3-Series saloon contender through its paces.
Hop over the jump to get a look of the new video.
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The picture was captured before it was removed from the website by a reader of Jalopnik, which then confirmed its authenticity with Cadillac.
The production model is almost identical to last year's XTS Platinum concept study that was displayed at the 2010 Detroit motor show. In fact, from this angle, the only noteworthy styling changes appear to be limited to the headlamp and fog lamp assemblies and the larger and more practical mirror housings.
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The Detroit-based company's goal of course is to associate the ATS with its German competition, and specifically the new BMW 3-Series.
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While Chevy's team was trying to record a fast lap around the "Green Hell" with the Camaro ZL1, Cadillac engineers brought the upcoming ATS sports sedan to the "Ring for a two week-long trial in September.
GM published a new video that provides us with an inside glimpse of the testing that took place and which you can watch in the clip below.
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And just in case you're wondering, the introduction of the ATS will lead to a larger next-generation CTS to better compete against cars like the BMW 5-Series and the latest Lexus GS.
Our scoop photographers captured the 2013 Cadillac ATS while testing in Europe. Even though the prototype is clothed in camouflage, we manage to get a taste of the car's size as well as Cadillac's edgy design language with prominent creases running along sides and the front and rear ends of the ATS.
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The photos were shot from a distance with a cell phone camera, so it’s difficult to tell the brand and make of the vehicles. Our unnamed reader told us that the front end looked like a Cadillac but the rest of the car reminded him of a Buick, and we’ll agree with him.
The new ATS sedan will be positioned below the CTS, taking its place as the Cadillac’s entry-level model. The introduction of the ATS will allow the next iteration of the CTS to grow in dimensions to better compete with Germany’s executive saloons like the BMW 5-Series and Audi A6.
The engine lineup of the ATS is pretty much speculation as of right now, though a supposedly official document that leaked onto the internet in January made word of three engine choices including a 270HP 2.0-liter turbocharged four-cylinder, a 330HP 3.6-liter V6 and a 470HP 6.2-liter V8 for the range topping ATS-V.
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