One-Off 24k Gold Rolls Royce Ghost Purple by Fenice Milano Poses a $3 Million Question: Why?

They are right to say that beauty is in the eye of the beholder, but in this instance, surely "love must be blind"…

Enter the world of Italian coachbuilder Fenice Milano, which has revealed plans to build a one-off custom Rolls Royce Ghost for an unnamed client with bottomless pockets and a gaudy sense of style.

Fenice Milano's customer was fascinated with the brand's Ghost-based Diva collection, previewed back in 2010, but wanted something a bit more glitzy.

The car will be finished in a deep purple paint job before the Italian firm customizes the exterior with a 24k gold paint and trim accents covering the hood, grille, front and rear bumper aprons, side skirts, wheels and window surrounds.

More gold can be found in the British limousine's interior, which will also be customized in terms of styling and materials to match the outside theme.

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Chinese Man Commissions US$666,000 Gold Trimmed Fiat 500 C Abarth with Diamond iPad

An incredibly wealthy Chinese businessman has commissioned Italian tuning firm Fenice Milano to build a one-of-a-kind Fiat 500 Convertible Abarth inspired by the 'La Dolce Vita' concept study we first showed you back in October 2010. The bespoke 500 C Abarth is named "La Dolce Vita Gold and Diamonds 200hp" and according to Fenice Milano, the car will cost a breathtaking €500,000 or about US$666,000 at current exchange rates.

The starting point of the build is a Fiat 500 Convertible Abarth. As the car's name suggests, at the unnamed client's request, there is abundant use of gold. On the outside, the golden pearlescent white painting includes 24K gold particles while the precious material also adorns the body trim and wheels. The electric fabric roof top is finished in black.

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