That’s not to say that Chrysler’s Italian partner has left the standard, three-door 500 alone: after introducing the 160HP 500C Abarth and the all-electric 500e at LA last November, today it unveiled two design concepts at the 2013 North American International Auto Show.
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Exactly a year after the Italians launched the 500 Abarth “Seduction” spot with supermodel Catrinel Menghia at the 2011 LA Auto Show, at the same event this year, Fiat released a new commercial for its 500c Abarth, which is the partially open-top version of the series.
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Just like the hatch, the 500C Abarth that made its North American debut today at the LA Auto Show is powered by a turbocharged 1.4-liter four-cylinder. Its 160HP and 155 lb-ft (210), which rise to 170 lb-ft (230 Nm) in overboost mode are enough to accelerate the sporty city car from a standstill to 60 mph (96 km/h) “in the low seven-second range”, in Fiat’s own words.
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At this year's event, which runs from October 30 to November 2, the company plans to bring more than 20 new Moparized Chrysler, Jeep, Dodge, Ram, Fiat and SRT vehicles.
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"With the 'Fuori Serie' programme, customers will have the chance to talk personally with the manufacturer to have their Abarths customized down to the smallest detail by a team of specialized Abarth designers, engineers and mechanics," Fiat said in a statement.
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The freshly launched Abarth 595 Turismo and the 595 Competizione are available in both coupe and convertible body styles featuring the more powerful 160hp version of the turbocharged 1.4-liter T-Jet petrol engine from the 500 Essesse.
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Fiat tells us that is submerged a total of six vehicles in the sea during the shoot, with the most impressive jump performed by the 500 Giallo (yellow) Sport that was dropped by a crane from more than 70 feet / 21 meters in the air.
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The new TV spot that is titled "Immigrants" is available in 30-, 60- and 90-second versions, and will run on local and national broadcast and cable channels beginning on Monday.
It tells the tale of the 500's departure from the beautiful Amalfi coast and Sorrento in Italy with several cars jumping into the sea and driving under water all the way to New York City.
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The Abarth 695 Maserati Edition is based on the convertible model of the Abarth 500 Series and follows the Abarth 695 Tributo Ferrari project of three years ago.
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After assuming the role in Fiat USA's "Seduction" and "House Arrest" commercials (the later with co-start Charlie Sheen), Menghia returns in an advertisement for eBay Motors' "The World's Fastest Car Show".
As we learned, the short clip has been nominated for this year's Webby Awards in the "Online Film & Video" category. Head past the break to watch the video for yourself.
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The TV commercial promotes the 2012 500 Abarth, which Sheen is driving fast inside said house to the applause of his guests. Sheen rides the Abarth indoors as he wears an ankle monitor and is under house arrest – which is the name of the spot .
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Whereas the Ferrari inspired model is based on the tin-top Abarth 500, the Maserati-flavored variant is offered exclusively in convertible form, though the term is somewhat misleading as the open-top model features a canvas top that rolls back but keeps the roof rails intact – something like a huge sunroof.
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The tuning firm covered the Ferrari-branded Abarth model's body in a flashy chrome vinyl wrap with racing stripes in the colors of the Italian flag.
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In fact, it's US$22,000 price tag (*not including destination and handling charges) is sure to raise some eyebrows.
And this not only because it costs $6,500 more than the standard 101-horsepower 500, but also because it brings it in the same price range as sports cars like the 210HP 2012 Hyundai Genesis Coupe ($22,250) and even the 305HP 2012 Ford Mustang V6 ($22,310)!
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These include several important product introductions such as the new Chrysler 300 and 200, the redesigned Dodge Charger and new Durango, and the presentation of the Abarth 500, plus the early repayment of US$7.6 billion in loans to the U.S. and Canadian governments six years before the loans came due.
You can watch Chrysler's video for yourself right after the jump.
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The reason is that the Italian group has lowered its 2012 sales forecast of 2.7 million units by a substantial amount; the new target for next year is 2.2 million, 500,000 units short of the original estimate presented in the group's 5-year plan.
The good news is that its partner, Chrysler, is expected to hit its 2.4-million sales target. Adding up the numbers brings the Fiat-Chrysler combined sales projection for 2012 to 4.6 million units.
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Now, less than a month after the original digital spot made its internet debut, Fiat has released a so-called "pop-up" version by VH1 that incorporates some fun facts about the clip and the two protagonists that will run through the end of December.
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Well, as any driver with some experience on the circuit will tell you, it’s as much about the car as it is about the person sitting behind the wheel. That said, the Abarth 500 shouldn't come close to an STI in the right hands but it's plausible under certain circumstances.
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The Detroit-based automaker issued a statement saying, "Laura Soave has left the Company and will pursue other interests" adding that she will be replaced by Timothy Kuniskis, who recently served as Director for both the Chrysler Brand and Fiat Brand Product Marketing.
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