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Showing posts with label commercials. Show all posts

BMW Z4 Roadster Makes Zombies Feel Alive in "Warm Bodies"

Monday, February 4, 2013

In a world where advertising is just about everywhere you look, it should come as no surprise that companies are quite fond of the communication tool known as "product placement", in which brands and their goods are integrated into storylines.

In the automotive industry, BMW is no stranger to product placement in movies, with its cars having been prominently featured (indirectly advertised) in many films, including three James Bond flicks with Pierce Brosnan in the role of 007.

Thursday, January 31, 2013

It’s almost time for yet another installment of the Fast and Furious franchise to hit the silver screen. The sixth film of the series is scheduled for a cinematic release on May 24, 2013, but its creators will give us the opportunity to see the first official trailer during Super Bowl XLVII on Sunday, February 3.

Fast & Furious 6 will join several other movie trailers that will air during the big game including "Iron Man 3", "Star Trek Into Darkness", "The Lone Ranger", "Oz: The Great And Powerful" and "World War Z".

Wednesday, January 30, 2013

During the time we were offline, a number of carmakers released a whole new string of ads that will run prior to kickoff and during this Sunday's Super Bowl game between the San Francisco 49ers and Baltimore Ravens in New Orleans.

There's a little something for everyone, from Mercedes-Benz's new CLA spot with Kate Upton and Kia's Space Babies, to the re-appearance of Big Bang star Kaley Cuoco in Toyota's 2014 RAV4 spot and Subaru's dog friendly commercial for the 2014 Forester crossover.

Tuesday, January 29, 2013

Mercedes-Benz launched its revised E-Class range at the Detroit Motor Show and its currently rolling out one commercial after another about its new products – even about the CLA that won’t be launched until Geneva.

The first rule in successfully promoting any product is to know who your target group is; whom you are going to sell it to and what they expect. Obviously, the E 63 AMG with its 557HP in standard form and 577HP in S-Model guise is not exactly aimed at those who simply want a premium luxury sedan or station wagon.

Thursday, January 24, 2013

If you're looking for a Volkswagen car hidden somewhere in the German brand's new Super Bowl XLVII television spot dubbed "Sunny Side", sorry to say, you won't find one.

Instead, what we see in the online teaser video that was released by VW on Thursday is many, many happy people, some of whom you may recognize as they're protagonists of a number of viral internet clips.

Wednesday, January 23, 2013

The Big Bang Theory star Kaley Cuoco is the face of Toyota's new commercial named "I Wish" for Super Bowl XLVII.

Today, Toyota released a 36-second long teaser of the ad in advance of its television premiere during the big game scheduled to be played at the Mercedes-Benz Superdome in New Orleans, Louisiana, on February 3, 2013.

Wednesday, January 16, 2013

For the past five months or so, Ford has been steadily releasing web episodes of its ST Session series featuring the new 250-horsepower Focus ST hatch and a number of direct rivals like the VW Golf GTi and Honda Civic Si, while even placing it against the much more expensive and powerful BMW M3 Coupe.

The time has come for the fifth and last episode of the series, named "Control Battle", which sees the Focus ST in the hands of professional rally driver Chrissie Beavis challenging her colleague Matthew Johnson in a Subaru WRX.

Friday, January 11, 2013

We knew from the first time we heard Fiat’s catchy new rap-tune 'The Motherhood', which was created for the 500L, that it wouldn't be long before it takes the internet by storm, and we were proven right, as the original video has since garnered more than 2.6 million views on YouTube. Read more »

These Were the Web's 10 Most-Watched Auto Commercials of 2012

Monday, December 24, 2012

As you may have noticed, the Mayan calendar did not predict the end of the world, after all, as the Earth still keeps spinning – at least at the time of writing these lines...

What is coming to an end is the year and it's about time for some 2012 “best of” (and, probably, “worst”, too) lists.

We figured the world doesn’t need another “Car of the Year” award: it has more than enough already as it is and, as a matter of fact, it could do with less, not more.

So, how about something more interesting? Car manufacturers have always fought hard to get the customers’ attention. If anything, advertising companies have created some really interesting commercials this year.

Friday, December 21, 2012

In many parts of the world, including Australia and New Zealand, it's already December 22, which means the world did not come to an end on December 21, as some, well, scratch that, hundreds of millions of people who misinterpreted the Mayan calendar believed for quite some time now.

For MINI USA, such misconceptions (see NASA's video below) are a good opportunity for some playful marketing with the German-owned British carmaker placing a full-page ad in TheNew York Times, with the headline, “Well, So Much For The 2014 Models.”

Thursday, December 20, 2012

Chrysler has revealed a new special edition version of its 300 sedan dedicated and named after Detroit's Motown record label, in advance of its world premiere at next month's 2013 North American International Auto Show. Read more »

Mom Style: 'The Motherhood' feat. Fiat 500L Music Commercial is Pure Genius

Tuesday, December 18, 2012

Forget about South Korean rapper PSY and his hugely successful Gangnam Style music video; there's a new tune on the block that might just capture your attention.

With so many ads coming our way, most of the times we just watch a few seconds and then fast forward to the end, but that never happened with Fiat UK's new, full length music clip / commercial for the soon to be launched 500L small MPV.

Monday, December 10, 2012

Earlier this month, CarScoop reader Tommaso A. shared with us a handful of pictures and a video of a monster truck version of the latest Fiat Panda 4x4 that he spotted in Italy. At the time, we had no information regarding the build, but Fiat has now shed some light to the project.

As it turns out, the monster Panda prototype was created by Fiat itself in collaboration with Mercurio Cinematografica, set designer Andrea Faini and the Fabio Gementi Workshop, for an upcoming television spot that will air in Europe in the beginning of 2013.

Tuesday, December 4, 2012

As the great Dr. Emmett "Doc" Brown once put it, "Once this baby hits 88 miles per hour, you're going to see some serious s*it."

Sadly, time-travel has yet to be invented, but that's not the only problem with this New York City taxicab that's based on the DeLorean featured in the Back to the Future trilogy.

Monday, December 3, 2012

If there's one thing Fiat has proven to do well in North America, is capture viewers' attention with its ads - well, at least after it learned its lesson with those out of touch commercials starring Jenifer Lopez.

Exactly a year after the Italians launched the 500 Abarth “Seduction” spot with supermodel Catrinel Menghia at the 2011 LA Auto Show, at the same event this year, Fiat released a new commercial for its 500c Abarth, which is the partially open-top version of the series.

Friday, November 16, 2012

You can probably get away using the same promotional materials in related markets (i.e. among European countries), but for the best results in regions where consumers have a different mindset, it's always better to come up with a different idea, one that is tailored to meet local needs.

And this is precisely what Mercedes-Benz's marketing division has done in Japan to support the launch of its brand-new A-Class premium hatchback, which will arrive in showrooms on January 17, 2013.

Tuesday, November 13, 2012

You should know by now that most new car introductions are accompanied by video footage to show them in action, and the just-launched Subaru Forester is no exception to that rule.

While the new crossover model went on sale in its home market of Japan on Tuesday, right after Subaru showed the car to the press, its world premiere will take place at the end of November at the Los Angeles Auto Show.

Monday, November 12, 2012

Emerging from the strange and dark depths of advertising is this new commercial for the Toyota GT 86, which is the same car as the North American market Scion FR-S, aimed towards European consumers.

The two-minute promotional clip is the creative work of advertising agency Happiness Brussels and was produced by Caviar, directed by Arnaud Uyttenhove, and filmed by Dimitri Karakatsanis.

Tuesday, November 6, 2012

For more than 30 years, Depeche Mode has been one of the most iconic and influential groups in the music industry, churning out one hit after the other, and it is the sounds of the English band that Volkswagen chose as the theme for one of the commercials it has prepared for the European launch of the seventh generation Golf hatchback.

The television spot is named "People Are People" after the homonymous song from Depeche Mode's fourth album, "Some Great Reward" that was released in 1984.

Wednesday, October 31, 2012

The battle for the 2012 U.S. elections has spilled over the automobile industry after Republican presidential candidate Mitt Romney told an Ohio crowd last week that Jeep is planning to move all of its production to China, while also airing an ad that says Obama "sold Chrysler to Italians who are going to build Jeeps in China. Mitt Romney will fight for every American job."

The problem is that the Chrysler Group is not considering to relocate production from the U.S. to China, but instead is weighing its options to open new plants in China to meet increasing demand in the country.