In the sixth installment of the Fast & Furious franchise, the gang of slick drivers reunites, this time to help the U.S. government take down a new villain named Owen Shaw played by Luke Evans.
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Fast & Furious 6 will join several other movie trailers that will air during the big game including "Iron Man 3", "Star Trek Into Darkness", "The Lone Ranger", "Oz: The Great And Powerful" and "World War Z".
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There's a little something for everyone, from Mercedes-Benz's new CLA spot with Kate Upton and Kia's Space Babies, to the re-appearance of Big Bang star Kaley Cuoco in Toyota's 2014 RAV4 spot and Subaru's dog friendly commercial for the 2014 Forester crossover.
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Instead, what we see in the online teaser video that was released by VW on Thursday is many, many happy people, some of whom you may recognize as they're protagonists of a number of viral internet clips.
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Today, Toyota released a 36-second long teaser of the ad in advance of its television premiere during the big game scheduled to be played at the Mercedes-Benz Superdome in New Orleans, Louisiana, on February 3, 2013.
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"We understand the reach the Super Bowl provides, but with the significant increase in price, we simply can't justify the expense," said General Motors Global Chief Marketing Officer Joel Ewanick.
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The document was allegedly leaked to gossip website TMZ by an African American actor "who didn't fit the profile, and who's pissed".
The ad asked for an African American to play the role of a car salesperson in Acura's Super Bowl commercial for the NSX concept featuring Jerry Seinfeld and Jay Leno.
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Celebrity gossip and entertainment news site TMZ not only remembers the salesman but it also got its hands on the casting call document, allegedly from an aggravated African American actor who didn’t get the role.
And why is this unnamed actor angry, we hear you ask? Because, for the role of the African American car dealer, the casting call asked for a "Nice looking, friendly. Not too dark" actor.
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According to Kantar Media Audiences’ commercial ratings analysis, Cadillac scored the highest audience, averaging a 43.5 average household rating with its “Green Hell” ad on the new ATS that aired at 9:37 EST.
The study also found that the ATS commercial was the most-viewed single advertising spot in U.S. television history surpassing the previous record holder, which was “Miss Evelyn,” a spot for the Chevrolet Camaro in Super Bowl XLV last year.
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Provided you haven't already fallen asleep from the soft voiceover heard in the background, the only vaguely interesting part of the commercial is the appearance of a jacked up older generation Camry riding on massive alloy wheels at around 40 seconds into the clip.
Now that you've been warned, feel free to hop over the break to watch Toyota's second Super Bowl XLVI spot.
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Hence the playful nature of its new U.S. campaign, which comprises six short commercials, two of which will air on TV during Super Bowl XLVI this Sunday.
The 15 and 30 second ads were created by 'Kirschenbaum, Bond, Senecal + Partners', and all of them demonstrate some of the new technologies that have been incorporated into the latest 3-Series in a humorous manner. You can watch all of them right after the break.
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The discrepancy is sometimes so big that you are either driving like a maniac (which in some cases may be true), or there’s something’s fishy with the official mileage estimates. Are consumers tricked by carmakers as far as fuel consumption is concerned, as some claim?
Consumer Watchdog (CW), a non-profit organization that advocates taxpayer and consumer interests, believes so and is making a fuss about it. The organization has urged the EPA to perform tests itself and has even threatened to employ “guerilla” tactics if its demands are not satisfied.
The latest issue was about Hyundai’s Super Bowl commercial for the 2012 Elantra that appeared on YouTube.
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Set in a post-apocalyptic world that draws on the Mayan predictions, the ad shows a group of friends that made it out alive and who all happen to be Silverado owners.
Once they assemble, they notice that one of their buddies didn’t make it to the meeting point – the missing friend happens to own a Ford…
You can take a look at Chevy's "2012" Super Bowl ad in the video after the break.
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Out of all those stars, we all know who will capture the attention of most viewers.
Kia's marketing division came to the same conclusion as us and so it created a five-hour long looped version of the hot Brazilian model repeatedly waving her chequered flag. You can watch both videos after the jump.
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These include the "Needing Getting" music video for the Sonic from the band OK Go that will air during the pregame program, the "Aliens" spot showcasing the Volt, the "Chevy Happy Grand" with the Camaro Convertible, the "Sonic Anthem" that chronicles the sub-compact's stunts, and the "Joy", again with the Sonic.
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However, the only change made to the commercial is the addition of rapper 50 Cent's "Movin' On Up" song. Other than that, it's the same ad showing an Eskimo swapping his dog sled for a Kizashi all-wheel drive saloon.
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Therefore, it only makes sense that Acura will bet heavily on the commercial to create more buzz around its name.
Following the extended version of the original ad, Acura has released a second commercial with Jerry Seinfeld, who once again attempts to convince the man who secured the first NSX to give him his place through bribery, which in this case involves a Munchkin.
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The German company aired today the extended 75-second long spot online with the 60-second version of the ad running in the second quarter of the Big Game on February 5.
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However, you won't have to wait for the football match to see Lexus' first ever Super Bowl ad its entirety as the Japanese brand has just unleashed "The Beast", which is the name of the commercial featuring the 2013 GS saloon.
The 30-second long spot, which will run at the end of the first quarter of Super Bowl XLVI, shows the new executive model breaking free from a metal container. If you look at the back, you'll see four more boxes which Lexus says represent the additional new models it plans to reveal later this year.
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