To commemorate the event, Poltrona Frau teamed up with Lancia, with which it has cooperated since the early 1920s, to create a special edition version of the Flavia.
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The reasoning behind Fiat's decision is that while the absence of a diesel option automatically kills chances of any success for the Lancia Flavia saloon in Europe, the convertible can attract buyers even with a gasoline-engine only.
Now, with European sales of the Flavia Convertible well underway in select markets including, but not limited to, Italy, Germany, France and Sweden, the Italian carmaker dropped a slew of photos for those with a genuine interest in the car or for those just want to see what a 200 Convertible with a Lancia logo looks like.
And while Marchionne does not expect the situation in Europe to improve “at least until 2014", on the other side of the pond, he said that Chrysler's plants are already at full capacity, necessitating imports from the group’s factories in Canada, Mexico or Europe to satisfy a third of U.S. demand.
Therefore, as he told Italian newspaper Corriere della Sera, it’s a perfect opportunity for Fiat’s Italian plants to increase their production and make up for the drop in local demand by exporting models to the States.
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We're not sure where Lancia gets its feedback from, but in the company's own words, the Flavia Cabrio enjoyed "critical and public success at the most prestigious motor shows".
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The commercial shows the 300C sedan cruising through Detroit and then emerging through a tunnel in the streets of London, where it is joined by the rest of the brand's UK line-up. It is very similar to this ad only now we see Chrysler's re-badged Lancia models as well.
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Automotive industry entrepreneur, collector and historic car driver Michael Stoschek has just joined their ranks after attempting to build a 21st century version of one of rallying’s iconic cars: the Lancia Stratos.
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One time the proud maker of sporty models with a pinch of luxury like the gorgeous Lancia Fulvia Coupe with its innovative narrow-angle V4 engine and let's not forget, also the holder of 10 world rally championships, Lancia is now struggling to find its place in today's automotive world.
The reason is that the Italian group has lowered its 2012 sales forecast of 2.7 million units by a substantial amount; the new target for next year is 2.2 million, 500,000 units short of the original estimate presented in the group's 5-year plan.
The good news is that its partner, Chrysler, is expected to hit its 2.4-million sales target. Adding up the numbers brings the Fiat-Chrysler combined sales projection for 2012 to 4.6 million units.
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And truth to be said, most of the times, your average buyer doesn't know what's hiding under the sheetmetal nor if the vehicle in question is identical in many ways to a model bearing a different badge, because what he or she sees and feels are indeed different.
The trouble starts when carmakers engage in blatant badge engineering, simply placing a different grille and a new logo on the steering wheel and calling it something else.
And that's where the problem lies for Fiat and Chrysler. The automotive alliance recently revealed a trio of Lancia models in Europe: the Thema sedan, Flavia Cabrio and the Voyager MPV, which are nothing more than rebadged versions of the Chrysler 300, 200 Convertible and Town & Country respectively.
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Nowadays, the Italian company is trying to reach out to the same demographic with trim models like the new Ypsilon Black&Red that will make its debut at next month's 2011 Bologna Motor Show.
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Now the Italian automaker’s boss admits that his company is facing huge troubles in Europe as in the first nine months of 2011, the company's sales decreased by 12% compared to the same period last year, with its share in the European market dropping from 8.2% to 7.3%.
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The Italian firm's first full-size saloon model after the ill-fated Thesis was discontinued in 2009, is one of two models to emerge from the alliance between Lancia and Chrysler, the other one being the Town & Country-based Voyager MPV.
The Thema is in essence a Chrysler 300 wearing Lancia badges and as such, it was an easy and cheap solution for the Fiat Group to expand Lancia's range upwards without sinking valuable resources into the brand that was once famous for its achievements in the World Rally scene.
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The New Stratos was commissioned by wealthy German car enthusiast Michael Stoschek and built by Italian design house Pininfarina. It is based on a shortened platform of the Ferrari 430 Scuderia and features a 4.3-liter V8 engine sourced from the same model with 540-horses and more than 500 Nm (369 lb-ft) of peak torque.
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Designed by the great Bertone, it was based on Ferrari mechanics using a modified version of the Dino's 2.4-liter V6. The Stratos was an extremely successful racing car winning three consecutive World Rally Championships in 1974, 1975, and 1976.
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In an interview with Automotive News, Marchionne said that the company has revised its Project Genesis plan, which was put in place in 2008 when Chrysler was still under the ownership of Cerberus Capital Management.
The two key elements of the Genesis plan are merging the dealerships of all four Chrysler group brands, including Chrysler, Dodge, Jeep and Ram under one roof, (with only a few exceptions), and abolishing duplicate products that are the result of badge-engineering such as the Chrysler Sebring and Dodge Avenger, and the Chrysler Town & Country and Dodge Grand Caravan.
The move is part of the Fiat-Chrysler alliance's decision to market all Lancia models in the UK under the Chrysler brand name.
Chrysler is marketing the new Delta a C-segment model with D-segment interio space and features. The five-door model measures 4520mm in length and rides on a 2700mm long wheelbase.
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At this week's 64th International Auto Show in Frankfurt, the Italian company displayed its entire lineup including the Thema sedan, Flavia Cabrio and the Voyager MPV, which are rebadged versions of the Chrysler 300, 200 Convertible and Town & Country respectively.
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We are talking of course about German businessman Michael Stoschek and his one-off New Stratos that made its first public appearance at a major automotive event in Frankfurt.
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The Italian firm's new flagship model, the Chrysler 300-sourced Thema, is making a special appearance at the 68th Venice International Film Festival, of which Lancia is the main sponsor for the seventh year running.
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