Choosing the 2013 NAIAS was only natural, as last year the North American market, i.e. the U.S. and Canada, accounted for nearly half (46 percent) of Maserati’s total sales.
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The three men had stated that Maserati, along with Lamborghini, have been added to the Iran Watch List as they entered into import agreements with the country – something they deemed unacceptable due to the Iran's nuclear program. Maserati, in particular, was lashed because it had said it planned to open a dealership in Tehran.
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How well the car is received, both by journalists and customers, will play an important role in the automaker's ambitious plan to increase its global annual sales nearly ten-fold over the next few years to around 50,000 units.
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One major difference over many other websites or pages of the sort is that the so-called Maserati Stock Locator provides access to dealers all across the world.
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Now in its sixth generation and probably more mature than ever – some will say, too mature…- the new Quattroporte will make its global premiere in a couple of weeks' time at the Detroit Auto Show before it goes on sale worldwide at prices few will likely be able to afford.
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We've already told you about Alfa Romeo in a previous article (see here), so let's see what the future holds for Maserati.
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Most European governments are now faced with the same problem due to the debt crisis that has led to a plunging new car market. The French government has already financed PSA Peugeot Citroen; Italians fear that Fiat, whose Italian plants are running way below their minimum capacity, as there is no demand to satisfy, may be forced to close some of them.
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Recently, company CEO Harald Wester said the Modena-based automaker wants to increase its annual sales nearly nine times (!), to 50,000 units, until the end of 2015.
The sixth-generation Quattroporte flagship luxury saloon that has already broken cover and will make its official debut at the 2013 NAIAS next month is just the first step. It will be followed late next year by the smaller Ghibli saloon to compete with models such as the BMW 5-Series and the Mercedes-Benz E-Class.
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It's name is Ghibli, and unlike other pompous plans from the Fiat Group (see Alfa Romeo), this one is for real and it will make its world premiere either at the Geneva Motor Show in March or at the Shanghai auto show in April.
A heavily dressed prototype of the Ghibli sports sedan was nabbed undergoing winter testing in Europe. The camouflage hides the design details of the car, but it is clear that the Ghibli will be more compact than the 5,263mm (207.2 inches) long Quattroporte featuring shorter front and rear overhangs and wheelbase.
Despite the difference in size, with the Ghibli measuring just under 5 meters (~196 inches) in length, it will ride on a modified version of the Quattroprote's platform, which itself, is loosely based on the Chrysler 300 chassis having received a number of updates.
The car with which the Fiat Group is targeting the world's finest premium saloons such as the Mercedes-Benz S-Class, Porsche Panamera, Jaguar XJ and BMW 7-Series, is said to have been designed from the ground up featuring a new platform, new powertrain options along with new comfort and technological features.
But is it really, "all-new"? Well, that depends on what you consider "all-new" as it does borrow certain components from the Fiat-Chrysler parts bin, including the Chrysler 300-derived chassis and the Pentastar V6's engine block along with a selection of other bits and pieces such interior switchgear.
His most recent plan is to use the Chrysler tie-up to boost sales of Maserati. He has quite a tight time-schedule, too: as Maserati CEO Harald Wester said, he wants the Modena-based luxury carmaker to deliver 50,000 vehicles by 2015.
Well, that’s less than half of what Porsche sells today. At the same time, it’s more than eight times the 6,159 cars Maserati shifted in 2011!
Well, according to Autonews, Marchionne will invest US$1.2 billion in Maserati and is counting on the Quattroporte flagship saloon, the upcoming smaller Ghibli sedan and the Levante SUV, as well as the 2,300-strong U.S. Chrysler dealership network, to help him achieve this target.
We'll begin with the powertrain options for the 2013 Quattroporte that include two brand new turbocharged engines.
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We still don't get any information about the 2013 model's technical specifications, but the Italian automaker launched another short film about the car on Wednesday, one that brings the camera up and close to the exterior and interior details of the same beige-colored model we saw before.
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The Modena-based manufacturer knows very well that its latest model enters a class that’s getting pretty crowded. Back in the 1960s, when the first generation was launched, competition was minimal. Nowadays, no niche is taboo for anyone so Maserati has to compete with the likes of the Porsche Panamera and the Aston Martin Rapide.
Until we learn all there is to know about the new Quattroporte we can afford to take a short journey back in time to meet its ancestors.
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Since you have already seen the real life 2013 Maserati Quattroporte, which will make its grand premiere at the North American International Auto Show in Detroit this January, we wanted to ask your thoughts about our design.
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Truth to be told, no one cares if said parts are not visible to the eye or if they're used on similarly priced vehicles, but when consumers notice the same components on models from completely opposite price ranges and segments, it could cause problems when perception is crucial.
As most of you will be aware, on Tuesday, Maserati revealed the all-new, sixth generation of its Quattroporte model that promises to have matured into a real flagship sedan that blends sport and luxury elements alike in a modern package.
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Just a couple of hours after the Modena-based manufacturer showed its new flagship saloon to the on-line world, Maserati dropped a quartet of videos featuring the car together with some of its executives who provide little to no useful information about the Quattroporte.
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The Italian carmaker released an initial batch of photos of both the exterior and interior of its flagship sedan model, but for the time being, it is not divulging any specific details about the car with which it will be represented in the luxury segment with rivals such as the BMW 7-Series, Mercedes-Benz S-Class and Jaguar XJ.
On the outside and even though we don't have any numbers in our hands yet, it becomes quickly clear that the Quattroporte is longer than its predecessor, while the styling is purely evolutionary.
Lorenzo Ramaciotti, Head of Maserati Design Centre, explains: "Its style was born out of the guiding design principles of Maserati: harmony of shapes, dynamism of lines and Italian elegance. More generous in size when compared to the previous model, the new Quattroporte has a design that is at once graceful and sinuous, fashioned to bring out the sporty nature of the car."
This will soon change, though, as the Italians are in the final development stages of the next generation Quattroporte, which for the first time ever, has been spied without the clunky plastic moldings of previous prototypes.
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