The campaign is named "Bringing Down the House" and it will make its debut on some 18,000 movie screens on Friday, August 3 with television airings to begin with MTV's Video Music Awards on September 6.
For the impatient ones, Kia has just unleashed the full-length (1 minute and 31 seconds) version on the web, which you can watch for yourself right past the break.
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One of the Soul's main selling points is its boxy looks, and that's a recipe Kia is not willing to change as proved by these fresh spy shots of the next generation of the compact model.
These images suggest that while the new Soul likely rides on a slightly longer wheelbase and has grown in length, the basic shape and styling characteristics of the urban crossover remain unchanged.
Some things that stand out on this prototype is the re-sculptured profile and the updated front and rear ends that appear to borrow certain design cues from the Track'ster Concept shown at the Chicago Auto Show earlier this year.
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As recently as this past February, Kia said that the Soul cabriolet is "currently under final assessment for production". We shall see.
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Of course, if you throw in a pair of round headlights and vertical tail lamps, the Track'ster could very well be a conceptual proposal for high-performance Mini model…
That's not to say the Track'ster hasn't got character but many details like the alloy wheel designs, the blacked out front pillars, the two-tone paint job and the prominent LED driving lights on the lower part of the front bumper do have a certain British flavor.
"The idea was to make the Track'ster tough looking, like a bulldog," said Tom Kearns, chief designer for Kia's Californian design studio, which was responsible for the creation of the Track'ster.
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The study is supposed to give us an idea of what a sportier three-door version of the Soul would look like with Kia saying that it's only a design concept for now. We assume that the company’s future plans will largely depend on the reactions of the public.
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Unexpectedly, in the press statement on the Track'ster Concept that's scheduled to debut at the Chicago Auto Show next week, Kia dropped the ball saying that the Soul’ster convertible is "currently under final assessment for production".
The Korean maker did not elaborate further but we assume that if it receives the green light, the Soul'ster should be on its way to the market very soon.
The original concept is a two-door mixture of convertible and pickup models with seating for four passengers. It features a shortened windshield for a more hunkered down appearance and is equipped with a two-piece removable top residing on a roll bar that provides additional protections for the occupants.
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Penned in Kia's California design studio, the Track'ster shows how a more sporty, three-door version of the Soul could look like, though the South Korean automaker is quick to point out that currently, there are no plans for a production version.
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The most important change for the 2012 Soul is the presentation of a new 1.6-liter petrol engine and a revised version of the 1.6-liter turbo diesel, both hooked up to a six-speed manual gearbox that replaces the previous five-speed unit. Furthermore, the diesel model is optionally available with a new 6sp auto in place of the former 4sp transmission.
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The commercial is set in a dark, futuristic videogame world in which the South Korean firm's rodents turn the battle between alien robots and humanoids into a dancing party under the sounds of electro-pop group LMFAO's summer hit, "Party Rock Anthem".
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Pricing for the entry level Soul with the 1.6-liter engine and a manual gearbox starts at $13,900 or (*) $14,650 after a $750 destination and handling (D&H) fee, while the automatic model starts at $15,700 or $16,450 if you include D&H.
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The cosmetic differences on the outside are limited to the new projector headlamps with LED daytime running lights, a redesigned bonnet, restyled front and rear bumpers, plus the new LED tail lamps. Inside, Kia updated its audio offerings and added the new ‘UVO’ in-car hands-free communication and infotainment system. There’s also a new Premium Package with heated front seats, leather seat trim, automatic climate control, and a navigation system.
The first global debut concerns the four-door sedan version of the 2012 Kia Rio, which was unwrapped in hatchback form at the Geneva Salon in March. The 2012 Rio sedan will be joined by the North American debut of the Rio5 hatchback.
However, it is expected that the Soul will take some cues from the new Picanto and Rio hatchbacks (both of which were revealed at the Geneva Motor Show) such as the pulled back headlamps and more pronounced bumpers. An interior rework may also be in the cards.
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The car is cosmetically distinguished by a light green metallic paintwork, and cream and brown full leather interior offset by a two-tone, cream and black dashboard. Furthermore, Kia's designers added chrome front grille and door handles, roof rails, black bezel headlights, front and rear mud flaps as well as 18-inch silver alloy wheels.
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The first concept study, the Soul White Tiger, is actually a teaser to one of two all-new special edition models that the company is planning to launch before the end of the year. Following in the footsteps of the four special edition Souls introduced over the past year, the White Tiger model features some unique styling cues and added content.
