Aston Martin Treats Chinese Buyers with Dragon 88 Limited Edition Models

If not all, most premium automakers from the West express their love for the Chinese market by launching limited edition models that have one thing in common: the presence of dragons and gold accent trims.

Aston Martin is not immune from this banality as the British brand revealed three hand crafted ‘Year of the Dragon’ special editions at the 2012 Beijing International Automotive Exhibition.

Read more »

Aston Martin: How Recycled Platforms and Eight-Year-Old Tech Could be the Brand’s Downfall

Unlike Bentley, Lamborghini, Ferrari and Rolls-Royce – who are owned by highly successful mainstream brands Volkswagen, Audi, Fiat and BMW respectively – specialist manufacturers such as Aston Martin have a hard time in the market.

Whereas a company like Mercedes-Benz can afford to spend €5 billion (US$7.1 billion) in one year on research and development, the Gaydon-based manufacturer of performance/luxury coupes is planning its next models on the eight-year-old platform that first underpinned the DB9 coupe in 2003!

Read more »

New Aston Martin Virage gets its Video Debut

Aston Martin released the first official video of its new model series, the Virage. Available as a coupe or convertible, the latter called Volante, this new GT model fills the gap between the DB9 and the more exclusive DBS. Even though it's largely an upgraded DB9 (both esthetically and technically), the 497HP Virage is still impressive, especially when seen in action, blasting through winding mountain roads as it does in the video. Oh, and this time the music is right so you don't have to turn off the sound. Enjoy the clip after the break.

Read more »

Aston Martin DBX: Two Poles Envision Aston’s Future

In terms of coolness, Aston Martin’s are ice cold, baby. You have proper classics like the DB5 and the DB4GT Zagato and modern classics like the Vanquish and DBS. The less said about the Cygnet the better. So now there’s a new kid on the block, the Virage, for those who want something a little faster than the DB9 but not quite as fast as the DBS.

So that’s that, then? Well, no quite. You see, it’s getting to the stage where you need a trainspotters guide to tell one Aston model from another. They’re great cars, though without a tape measure and an eye for subtle differences in head- and taillights and body vents, they’re very similar looking. Too similar, one might say.

Read more »

New Aston Martin Virage Coupe and Volante Slot Between DB9 and DBS

Aston Martin has decided to further complicate its range with the presentation of yet another pair of cars that are virtually indistinguishable from the brand's other models (insert Cygnet joke here) - at least for the untrained eye. This time, Aston Martin has resurrected the Virage name for a new coupe and cabriolet that sit between the DBS and DB9. According to the company, the Virage "capitalises on the technology from the DBS and unites it with the comfort and refinement found in the DB9 and Rapide".

The Virage Coupe and the soft-top Volante are both powered by the company's familiar 6.0-liter V12 engine. Given that the same poweplant produces 477HP and 443 lb-ft in the DB9 and 517HP and 420 lb-ft in the DBS, it's only natural that the Virage's V12 would fit in between in terms of output delivering 497HP and 420 lb-ft of peak torque.

Read more »