It's not hard to imagine why, nonetheless, someone insisted on riding his stretch limo to a local drive-through instead of simply parking it and walking a couple of feet into the store to order his meal…or at least he attempted to, as surprise, surprise, he experienced some problems.
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But what does it take to transform a regular passenger car into a gargantuan limousine long enough to entertain close to a dozen people? That is a question that Popular Mechanics tried to answer in the latest episode of its online series, "How'd They Do That".
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Today, the company announced that the US$35,925 MKZ Hybrid has been certified by the EPA at 45 mpg (5.2 lt/100 km) across the board, i.e. city, highway and combined consumption.
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The spot starts from 1922 when the Ford Motor Company purchased Lincoln after it was forced into bankruptcy and stops in the mid-1970s, skipping almost three decades of history (wonder why…) before it showcases the new MKS.
You can watch the 30-second ad in the video after the break.
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Lincoln promises that the 2013 MKZ is much more than a glorified Ford Fusion, despite the fact that the two cars share the same platform architecture, a similar engine lineup and various systems.
To differentiate the two models and help the MKZ compete against established models in the executive mid-size segment like the BMW 3-Series and the Audi A4, Lincoln will offer its sedan model with a V6 engine as well (the Fusion is available only with four-cylinder engines) and exclusive technologies.
These include a standard Continuously Controlled Damping (CCD) adjustable suspension with three modes (Sport/Normal/Comfort), an optional 15.2-square-foot panoramic roof that slides back and a Push Button automatic transmission.
The MKZ is the brand's first model to be created by a dedicated team at its new Lincoln Design Studio under the supervision of Max Wolff, who was hired from Cadillac.
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One feature of the car that Lincoln is willing to share with us before its grand premiere is the 2013 MKZ's huge glass roof that measures 15.2 square feet or 1.41 square meters, which if not the largest, is one of the largest of its kind in a production sedan.
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But while a mishap is understandable and perhaps even excusable, it's also hugely embarrassing -no matter how small it is- when it happens to a vehicle like the Lincoln MKZ Concept with which Ford itself says it's not only introducing a new car but "essentially a new brand". Even more so when the incident occurs at the largest auto show in North America…
To make matters worse, Detroit's Free Press was on hand to film the smoke coming from the MKZ (or at least that's what it looks like in the video). Hop over the break to watch the clip.
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And this is something and that is clearly reflected in Lincoln's weak sales numbers. In the first 10 months of the year, Lincoln sold 70,935 cars in the States (+1.2% from the same period in 2010), whereas GM's Cadillac delivered 124,985 vehicles (+5.6%), Buick 151,779 cars (+19.9%) and Lexus 153,739 units (-16.2%).
Aside from the MKZ sedan (+31.7%) and the MKX crossover (+5.3%), Lincoln's other models saw their numbers plummet this year, including the MKS sedan with 9,824 deliveries from January through October (-18.9%) and the MKT crossover with 4,126 sales in the same period (-33.5% from last year).