"I thought at MINI as a beautiful woman who put a scarf on her head when she drives a Roadster," explained Sozzani.
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However, Mini might not be telling the whole truth as our scoop photographers nabbed a thinly disguised Coupe John Cooper Works (JCW) prototype that sports if not all, most of the performance parts seen on the GP hatchback test cars.
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For the next 25 days, passers-by will be prompted to take a 'peep' at the new Roadster model by pressing one of the buttons on the display. This will trigger the show that starts with the window blind rolling back to unveil a real-life Roadster slowly rotating on a turntable.
And just like the other…peep shows, MINI's shop creates a naughty atmosphere with the use of colored neon lighting, a disco ball rotating above the car, music and smoke.
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Mini's new "Peep Show" ad for its recently launched two-seater Roadster model is short, sweet and to the point. And you can watch it for yourself in the video that follows after the break.
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The Cooper Roadster is priced at $24,350 and is powered by a 121HP 1.6-liter inline four that allows it to hit 60mph in 8.7 seconds and top out at 124mph, while returning 30mpg combined.
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Following on from the first episode that saw two men taking the new Roadster for a drive around the back alleys of Istanbul, the second clip shows the two-seater model balancing on a metal structure overseeing the sea.
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While the German tuning firm is still working on the engine mods, its current offerings include several performance upgrades such as a limited slip differential with locking up to 75 percent for the Cooper S Coupé and a sports rear silencer with chromed tailpipe trim for both the Cooper S and the John Cooper Works Coupé.
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Much like the first video of the helmet-roofed Coupe that was shown driving through various parts of Brazil, Iceland and Hong Kong, the Roadster's first action footage takes us on a trip to the streets of Turkey.
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The Roadster is the soft-top variant of the Coupe introduced earlier this summer, and is the sixth model to be added to MINI's line-up as well as the first open-top two-seater in the brand's history.
As is the case with the Coupe, the Roadster is based on the current Mini hatchback so it doesn't come to much of a surprise that its dimensions largely mirror those of the Mini Convertible at 3,734mm long, 1,683mm wide and 1,390mm tall.
While the BMW Group's MINI division won't have anything we haven’t seen before, nevertheless, it will use the Pebble Beach Concours d’Elegance to hold the U.S. debut of the "Mini Inspired by Goodwood" and the all-new Coupe.
The special edition "Mini Inspired by Goodwood", which is in fact inspired by Rolls-Royce, will carry a base price of $52,000 (including $700 D&H), when advanced orders begin later this month.
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Thanks to the prototype’s minimal camouflage, we see that, like the Coupe, the Roadster model remains rather faithful to the original concept that debuted at the 2009 Frankfurt Motor Show.
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The new MINI Coupe was only just unveiled online a couple of days ago, so we assume the car pictured is most likely an early production version used for testing.
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And, what’s more, its public debut will be in one of the most demanding endurance races of the world, the Nürburgring 24 hours at the legendary Nordschleife, the place which Jackie Stewart has famously christened “the Green Hell”.
The MINI JCW Endurance is powered by a tuned version of the standard 4-cylinder, 1.6-litre engine that features a twin-scroll turbocharger as well as direct injection.
The campaign builds around a new slogan titled “Another Day. Another Adventure.” with the film shot in the style of a movie trailer showcasing the Coupé in exotic locations, such as Rio de Janeiro in Brazil, Iceland and Hong Kong.
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The Coupé’s appearance was previewed by the 2009 concept car of the same name and is distinguished by the backwards “helmet roof” design and the more sharply raked A-pillars.
The first “three-box” MINI also sits 52mm or 2.05-inches lower than its three-door hatchback counterpart. Notably, it also features an active rear spoiler that extends automatically at 80 km/h (50 mph) to optimize airflow at highway speeds.
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While the model seen in the official pictures is partially covered in the firm’s characteristic swirly camouflage, it’s clear that the production version has barely changed from the 2009 concept car. Pictured here in John Cooper Works (JCW) form, the top-end Coupé hangs on to the concept’s sportier aero package that includes modified front and rear bumpers, side skirts and extended wheel arches that leave room for larger alloy wheels. The Coupé is also the first MINI to get an active rear spoiler that extends automatically at 80 km/h (50 mph).
MINI first showed the Coupe and Roadster models through a pair of concept cars at the Frankfurt motor show in 2009. As predicted, the production version of the Coupe has stayed remarkably faithful to that show car’s design. In fact, with the exception of some very minor details such as the grille and the tail lamp crystals, nothing else has changed, including the shape of the top that’s supposed to resemble a baseball hat worn backwards.