Citroën Targets Europe's Taxi Market with New Edition of DS5 Hybrid4

Unlike the United States where the taxicab market is as tedious as a Ford Crown Victoria in a white finish, in Europe, it's as colorful as a summer garden with offerings ranging from inexpensive Dacia Logan saloons to luxurious Mercedes-Benz E-Class Estates and everything in between.

And the palette will soon get more vibrant with the addition of the Citroën DS5 Hybrid4 that will be unveiled in a world premiere at the upcoming European Taxi Fair in Cologne from November 9 to 11, 2012.

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For Richer or Poorer: Citroen to Bring Upmarket DS Models, Affordable Saloons at Paris Auto Show

The brand-new DS3 Cabrio, the revamped C3 Picasso and the DS3 Electrum EV concept won’t be the only models Citroen will display at its Paris Motor Show stand. Far from it, the French carmaker is launching a full-on assault on both ends of the market.

On one hand, Citroen wants to be perceived as a bold and creative brand that is moving upmarket by means of its technological advances and unique styling through its DS lineup.

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Citroën Introduces New Options for UK Market DS5, Hybrid4 at 99g/km CO2

A new no-cost alloy wheel option that drops CO2 figures on select models and the introduction of two new packages, highlight the upgrades for the new model year version of Citroën's UK market DS5.

Starting from this month, Citroën is offering buyers of the DS5 Hybrid4 DStyle and DSport versions the no-cost option of downgrading to 17-inch "Houston" alloy wheels. And why is this important, you may ask?

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The Fonz Meets up with the Citroën DS5

Henry Winkler, who a lot of us came to know through his role as the Fonzie in the 1970s American sitcom Happy Days, has written several children's books over the years.

Recently, Winkler visited London to promote his books in the UK and during his tour, Citroën provided the New York City-born actor with the DS5 to travel around in.

Naturally, the 66-year old author returned the favor by posing for a photo shoot and filming a short clip with the DS5 that you can watch after the break.

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Citroën to Further Differentiate DS Lineup with the Formation of a Dedicated Styling Division

The decision to create a separate premium lineup under the DS moniker back in 2009 has proved a successful move for Citroën.

In order to maintain the momentum of the series, which currently comprises the DS3 supermini, DS4 compact hatch and the mid-size DS5, as well as to help an expansion in China, the French brand has decided to create a dedicated styling department for the DS range with the aim of differentiating its products from the more mundane C-range models.

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Citroën's New DS5 Goes on Sale in Britain, Prices Start from £22,400

Following a prolonged advertising campaign, Citroën’s third addition to the DS range, the new DS5, has finally reached UK showrooms.

On-the-road prices start at £22,400 for the entry-level DSign with a 1.6-liter diesel and rise to £32,200 for the range-topping DSport Hybrid4 version. There are three trim grades named DSign, DStyle and DSport.

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Chevy Volt and Opel Ampera win 2012 European Car of the Year Award

The Chevrolet Volt and its sister model, the Ampera, which is sold as under both the Opel and Vauxhall nameplates, have won the 2012 European Car of the Year (COTY) Award with 330 points.

Coming into second place was the Volkswagen Up! city car with 281 points while the new generation of the Ford Focus finished third with 256 points.

The other cars that made it to the final round of the competition were the Range Rover Evoque (186 points), Fiat Panda (156 points), Citroen DS5 (144 points) and the Toyota Yaris (122 points).

The competition brought together votes from 59 automotive journalists in 23 European countries.

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Citroën DS5 Testers Meet the Original DS

Citroën may have re-energized its DS moniker through a brand-new lineup of cars, but few will disagree with us when we say that its fresh batch of DS products need a long way to go before they achieve the status and the respect that the original "Déesse" (goddess) commands today.

But marketing is marketing and Citroën hopes that by showing off the original DS alongside its newer creations like DS5 can have a positive effect on buyers.

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Citroën Puts a Price on the All-New DS5 in the UK

If you live in Britain and have been after the all-new Citroën DS5 since its introduction at the Shanghai Auto Show last April and then at the Frankfurt Motor Show in September, you’re getting closer as the French brand has announced pricing and is accepting pre-orders, with first deliveries to take place on April 2.

On the road prices start from £22,400 for the entry-level diesel model rising to to £32,200 for the range-topping Hybrid4 DSport.

One of the more innovative looking Citroën's since the 1970s, the DS5 is marketed as an alternative to the more conventional C5 with a higher ground clearance, more refined interior and a shape that blends elements from several categories.

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Citroën DS5 Meets Arsenal's Football Players in New Cinemgraph Series

For it's second series of cinemagraphs staring the new DS5 (see the first one here), Citroën has teamed up with British football club Arsenal and first team players, Mikel Arteta, Laurent Koscielny and club captain Robin van Persie.

And if you're wondering about Citroën choice, the French carmaker has been the official vehicle supplier to Arsenal Football Club since 2008 while it recently confirmed a new three year extension to the partnership.

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Citroën Remembers its Best Moments of 2011 with Pixie Lott Dance Video

‎It's been a busy year for Citroën with several new car launches including the DS5 and the Mitsubishi-based C4 Aircross small crossover as well as concept models like the Frankfurt Show Tubik van.

And let's not forget that the French brand also dominated the World Rally Championship winning both drivers' and manufacturers' championships this season with Sébastien Loeb and the DS3 WRC.

To celebrate the end of the year, Citroën collaborated with British pop starlet Pixie Lott to create a music video that covers the firm's highlights.

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New Citroën DS5 Poses Next to the Concorde Supersonic Passenger Airliner

Citroën is building on the attention brought about its new DS5 high-riding hatchback through a series of cinemagraphs released in November, by publishing a new set of artistic photographs.

This time, the DS5 poses under the wings of the iconic Concorde aircraft, which was the first, and to date only, supersonic passenger jet in the world, just as the legendary DS did back at its time.

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Now That's Giffy: Citroën goes Artsy with DS5 Cinemagraphs

If you're into photography, then you've probably heard about cinemagraphs. If you haven't, then please allow us a moment to explain.

Cinemgraphs are still images that contain living elements within themselves. They are created by uniting a series of pictures or video frames into an animated GIF file resulting in a motionless picture in which a minor looped animation occurs.

In Citroën's case, the French automaker's British arm commissioned automotive photographer James Lipman and design agency TIZA Creative to produce a series of cinemagraphs to showcase the new DS5's interior and exterior.

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Citroën to Bring Complete Lineup of DS Models to Frankfurt Including Final Production Version of DS5

It's show time for Citroën that is getting ready to display the complete DS line for the first time in Europe at the Frankfurt Motor Show.

Unless the French automaker is hiding a surprise under the hat, the company's star attraction will be the final production version of the DS5, which will be making its first appearance on European soil after its debut in showcar trim at this year's Shanghai auto show.

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Euro NCAP Releases New Crash Test Results, Announces Changes for 2012

As nine out of 10 cars tested this month earned the highest result of 5 starts in Euro NCAP’s crash tests, the safety organization is gearing up for making the 2012 requirements even more demanding.

In alphabetical order, the five-star winners are: the Audi A6, the BMW X3, the Chevrolet Aveo, the Chevrolet Orlando, the Citroen DS5, the Hyundai i40, the Opel Ampera, the VW Golf Cabriolet and the VW Jetta.

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Citroën Designers to Answer Questions about New DS5 on Facebook

Citroën is the latest carmaker to embrace the power of social media to communicate with its consumer base. The French company announced on Wednesday that it will host a live video web-chat on social networking site, Facebook, allowing the public to ask questions on its upcoming DS5 crossover.

The web-chat will Broadcast live from Citroën’s C_42 building on the Champs-Elysées in Paris between 12pm and 1pm (BST) on Friday, 24 June, with the panel including Pierre Monferrini (Project Manager for DS5), Andy Cowell (Citroën Design Manager) and Frédéric Soubirou (Designer of the Citroën DS5).

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Citroen Reveals Family-Sized DS5 Crossover ahead of Shanghai Premiere

Citroen has officially dropped photos and information on its all-new DS5, which is the latest addition to its DS sub-brand and the largest one yet. Measuring 4.52 meters in length, 1.50 meters in height and 1.85 m in width, the DS5 sits between the C4 and the C5 in Citroen's range, with the company describing the car as an alternative to the more conventional C5 with a higher ground clearance, more refined interior and a crossover shape.

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New Citroën DS5 to Break Cover at Shanghai Auto Show Next Week

Prepare for impending teasing over the next few days as Citroën has released the first in a likely series of preview images of the third member in its distinctive line of DS models, the DS5, which will receive its world premiere on 18 April at the Shanghai International Motor Show.

Aside from the image pictured above, the French carmaker is keeping mum on all the details simply stating that the “DS5 is set to bring distinctive new elegance and panache to the executive class”.

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