The French carmaker has already launched its main supermini competitor in the form of the brand-new 208 hatchback and will soon throw the new 2008 small crossover into the market, so it's now focusing on the development of the compact 308's replacement that will challenge the likes of the VW Golf Mk7 and Ford Focus.
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How else can you explain the fact that for the second time (see the first incident here), we have discovered a video showing a pooch that made it out alive after being hit by what looks to be a Peugeot 308 307 compact hatchback?
According to the poster of the clip, the dog was allegedly hit at a speed of 90km/h (56mph), which sounds a lot to us, but without additional information, there's no way of being sure.
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Now, our spies snapped some pictures of a development prototype wearing the body of the actual production model that's slated to go on sale late next year.
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Peugeot, an official sponsor of the fourth installment of the Ice Age franchise dubbed "Continental Drift", has enlisted the help of Scrat to sell its vehicles across many regions around the world including Europe and Australia.
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The French firm's new model will likely be named 301, as Peugeot would like to skip the 309 moniker that was used on its 1980s compact hatch.
Like the smaller 208, Peugeot's Golf rival is expected to be both more compact in length and lighter than the model it replaces with obvious benefits in fuel efficiency and CO2 emissions.
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Almost no one really missed it when it was replaced in 1993 by the much more coherent 306 (though the 309 continued to be built in India until the late 1990s).
And the reason why we're telling you all this is because the 308's replacement, a test mule of which is featured in these scoops, will most likely be named 301, a moniker last used in the 1930s, to avoid any connection with the unloved 309.
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Manufactured locally in cooperation with Peugeot's Chinese partner Dongfeng Motor Corporation, the new 308 Sedan joins the carmaker's extended offerings in the C-segment that also include the 307 and 408 saloons.
Peugeot said that with the new launch, it intends to strengthen its presence within the very competitive category, with a full year sales target of 60,000 units.
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But something tells us that the pedestrians seen in this clip, which was shot in a crowded district of Paris, France, were far less than amused with the police man behind the steering wheel of this Peugeot 308 307. Follow the jump to see why.
Peugeot turned to the creative people of the Sao Paulo-based advertising agency Loducca who came up with an interactive print ad for the 408. The company used a supplier from China to create 50,000 mini airbags, which were then inserted in one of Brazil’s most reputable business magazines, the Exame.
All three body styles of the Ford Focus-rivaling 308, including the hatchback, CC coupe-convertible and the SW station wagon, have been given a new face that subtly incorporates the latest stylistic codes of the Peugeot brand.
This translates to a less smiley and more compact sized front grille, reshaped LED headlamps and running lights, a new hood design and a re-sculptured front bumper. The fresh alloy wheel designs, new brand logos and some trim changes on certain models complete the exterior makeover.
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Powered by Peugeot's 1.6-liter turbocharged 200-horsepower THP petrol engine mated to a six-speed gearbox, the new 308 GT THP 200 can get from 0-62mph [100km/h] in 7.7 seconds and reach a top speed of 140mph [225km/h].
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There will be four models (two petrol, two diesel), all based on the 308 five-door S hatchback version but with additional standard specification that includes fully body colored exterior, 16-inch alloy wheels, sports front grille with chrome detailing, sports rear bumper, Peugeot Connect USB & Bluetooth and unique Millesim 200 badging.
Available exclusively as a 5-door model (at least for the time being), the new 308 GTi gets the same 1.6-liter THP engine with a twin-scroll turbocharger found on other PSA Peugeot and Citroen and MINI products, including Peugeot's own RCZ sports coupe.
It produces an output of 200-horsepower available from 5,500 to 6,800 rpm and a maximum torque of 275 Nm or 202.8 lb-ft between 1,700 and 4,500 rpm. Power is sent to the front wheels through a six-speed manual gearbox.
The new model will replace the 308 CC with the 140-horsepower strong 1.6-liter Turbo and the outdated 4-speed automatic gearbox.
The more powerful engine and the new transmission significantly improve the 308 CC's performance figures with the sprint from standstill to 100km/h (62mph) now taking 9.8 seconds instead of 12.4 seconds and the 0-1,000m in 31 seconds instead of the 140HP model's 33.5 seconds.
Similarly, the new automatic version of the hardtop convertible reaches a higher top speed of 211 km/h or 131mph, up from 204km/h or 127mph.
Despite the power increase and the improved acceleration numbers, the new 308 CC Automatic is more frugal than its predecessor returning a combined economy figure of 36.6mpg UK or 7.7 lt/100km (140HP Auto: 34.8mpg or 8.1 lt/100km).
The 308 CC THP 156HP Automatic is on sale now in the UK with prices starting from £23,595 on-the-road. Unlike the outgoing THP 140 automatic model which was only available in SE trim level, the new model is available in both SE and GT trim levels.
Designed and developed jointly by Peugeot's Styling teams in Europe and China, the 408 is the fruit of work by the joint venture set up between PSA Peugeot Citroen and the Chinese group DFM.
The 408 measures 4.68 meters in length, 1.81 meter in width and has a wheelbase of 2.71 meters, meaning it's roughly the same size as the 407 sedan (4.69m, 1.81m and 2.72m respectively).
At launch, the 408 sedan will be available in China with a choice of 1.6-liter and 2.0-liter gasoline engines producing 106HP and 147HP respectively.
The sedan is being produced at the Wuhan plant in Hubei province in China with Peugeot expecting full-year sales target of 100,000 units.
Its maximum output is 112 horsepower at 3,600 rpm or 2HP more than the current 1.6L diesel. Peak torque is also up at 270 Nm or 199.2 lb-ft at 1,750 rpm, an increase of 12.5% over the current unit, and during overboost, 285 Nm compared to 260 Nm.
Peugeot said that between this new 1.6 litre HDi and its same displacement predecessor, more than 50 % of the parts have been entirely redesigned resulting to more power as well as noise reduction, better fuel economy and reduced CO2 emissions.
As with the its predecessor, the new 1.6 litre HDi comes as standard with a diesel particulate emission filter (FAP) with a service life of 112,000 miles.
Paired to a six-speed manual gearbox, the new diesel propels the 308CC from zero to 62mph (100km/h) in a modest 12.2 seconds and on to a top speed of 119mph or 191 km/h, while returning a combined fuel economy in the EU cycle of 53.3 mpg UK (5.3 lt/100km or 44.4 mpg US).
The new engine will be available in the 308 CC in both Sport and SE trim levels and will be known as the HDi 112. Prices start at £21,095.00 on-the-road.
These are the first official photos of the Peugeot RCZ sports coupe that will be unveiled for the first time to the public in its final form at the Frankfurt Motor Show in September. Though the 2+2 seater coupe is not fully reveled in any of the photos, there's no doubt that the final production model keeps the original concept's styling right up to the double-bubble rear windshield and roof panel. The French automaker had shown the 308 RCZ concept model in 2007 at the Frankfurt motorshow. 
The RCZ that will be the first model in Peugeot's range not to use the usual 'zero' or 'double-zero' numbering system is slated to enter production in Spring 2010.
Details on the engine-lineup are still sketchy but it is expected that the 'French TT' will make use of the BMW Group and PSA Peugeot Citroen co-developed, twin-scroll turbocharged 1.6-liter four-cylinder engine which will be offered with various outputs, including a version with 218HP.
We also expect to see Pug's diesel engines including the new 2.0-liter four pot with 163HP and 340Nm of torque that recently made its way in the 407 Coupe.
