Top in Automotive: Alfa Mito

Showing posts with label Alfa Mito. Show all posts

Watch a Kawasaki Undertake Alfa's New MiTo Quadrifoglio Verde SBK

Friday, February 1, 2013

The arrival of the new limited edition Alfa Romeo MiTo Quadrifoglio Verde SBK in the UK after its world premiere at last year's Paris Motor Show, sparked a promotional idea into the heads of the Italian brand; since the car is inspired and named after the Superbike championship, how about placing it together with a racing bike on the track?

Alfa Romeo called in precision driver Paul Swift and British Superbike rider Chris ‘The Stalker’ Walker to perform a neat stunt at the Silverstone circuit. Swift drove the Alfa over a ramp tilting it on one side so Walker could ride under it in a Kawasaki ZX-10R Ninja British Superbike before speeding out to the other side.

Wednesday, December 26, 2012

It's a story that we've heard again, and again, and again from the Fiat Group; re-launch and turn the Alfa Romeo brand into a global player in the premium segment.

Whether the Italians will to stick to the program remains to be seen, but given the recent developments with Maserati, including the introduction of the new Quattroprote and sightings of Ghibli prototypes, there's a good chance Fiat means it this time.

Monday, September 17, 2012

The Alfa Romeo stand at the upcoming Paris Motor Show will host two world premieres, the MiTo SBK Limited Edition 1.4 170 HP QV and the MiTo Superbike Special Series. As their name suggests, both models were created to celebrate the Italian brand's sponsorship of the Superbike championship.

First up is the MiTo SBK Limited Edition 1.4-liter 170PS QV of which only 200 examples will be built.

Thursday, August 23, 2012

Alfa Romeo is expanding its MiTo and Giulietta offerings in Britain with the addition of a new trim grade named "Sportiva".

In the MiTo supermini, the Sportiva builds on the Distinctive trim adding a host of features with Alfa Romeo claiming that customers benefit from £1,500 worth of option upgrades for just £750 more OTR.

Wednesday, July 25, 2012

As a concept, placing potential buyers on the passenger seat and having a professional driver take them for a very quick spin around a course to see if they manage to keep their heart rate below 120 beats per minute to prove that that the Lexus GS450h is a dynamic and sporty hybrid model, sounds pretty interesting.

But then again, if you think about it, with the right driver and course, even a four-cylinder Toyota Yaris can satisfy a thrill seeker in the passenger seat.

And so while we started out writing about the new Lexus GS 450h promo from advertising agency Saatchi & Saatchi in Milan, Italy, launched earlier this month, we were reminded of an older campaign from Drori Shlomi BBDO, for the market introduction of the Alfa Romeo MiTo in Israel in 2010.

Friday, July 6, 2012

Alfa Romeo is trying to boost sales of its MiTo supermini and Giulietta compact hatchbacks in Britain by extending its current three-year warranty by a further two years, but as you would expect, there are a few catches.

First and foremost, the five-year warranty is a temporary promotional move that will be available to customers who buy a new car from now until 30 September 2012 - then it's back again to the three-year warranty for anyone purchasing one of the two models.

Monday, October 3, 2011

Out of all the mainstream brands included in the Fiat Group and Chrysler LLC portfolio, Alfa Romeo has the most potential to achieve a global reach and bring in some much needed cash and sales. The Italian company's boss Sergio Marchionne is well aware of this and that's one of the reasons he doesn't want to sell Alfa Romeo to Volkswagen, despite Ferdinand Piechs' persistent efforts.

However, one of the most pressing problems with Alfa Romeo is the constant delays, be that for the successors to models like the 159 series or the company's long-awaited return to the U.S. market.

Suffice it to say, there's no way of being sure that the Fiat Group has managed to sort out the time schedule-related problems when it comes to Alfa Romeo. Nevertheless, at a recent event for investors, the Fiat Group introduced an updated plan for the Milanese brand, which it hopes will revitalize Alfa Romeo through the presentation of new models.

Tuesday, August 30, 2011

The…freshly painted version of the 4C sports coupe concept will be joined at Alfa Romeo's Frankfurt Motor Show stand by the updated variants of the Giulietta and Mito hatchbacks.

The Giulietta gains Alfa Romeo's new double-clutch TCT transmission that will be offered on the 1.4-liter turbocharged MultiAir gasoline engine and the 2.0-liter turbodiesel, both of which have a maximum output of 170HP.

Friday, July 15, 2011

Alfa Romeo has commissioned a one-off art piece to mark the UK launch of its congestion charge free MiTo 1.3 JTDM-2 Sprint, which is powered by an 85-horsepower turbo diesel that emits 95g/km of CO2 . Read more »

Alfa Romeo Launches 2011MY MiTo in Europe

Monday, March 28, 2011

This week marks the commercial debut of the 2011 model year Alfa Romeo MiTo in Italy and on other major European markets. First shown at the 2011 Geneva Salon, the modestly updated MiTo comes with a fresh batch of exterior colors, different seat upholsteries, new optional equipment and Euro 5 compliant engines all fitted as standard with a Start&Stop system. Read more »

Alfa Romeo Focuses on the Giulietta and 2011MY MiTo at the Geneva Show

Monday, February 14, 2011

The Fiat Group will have a particularly strong presence at the Geneva Motor Show this year, as it’s planning to reveal a bevy of new models and concept cars. Alfa Romeo’s offering at the Swiss salon will be centered on the Giulietta compact and 2011MY MiTo subcompact models, with two of each scheduled to go on display. And for those of you wondering, Alfa's press release made no mention of the rumored concept sports coupe based on the underpinnings of the KTM X-Bow.

Friday, February 4, 2011

Automakers find all kind of excuses to create special edition versions of their cars, and by special edition we actually mean better equipped models. For Alfa Romeo, the raison d'être of the new MiTo Sprint is "the continued support of UK Athletics (UKA)". Wonder what they'll think of next...

Well, in any case, the new UK market MiTo Sprint is available in UKA ‘Union Jack’ inspired colors (red, white or blue), and comes with some £1,500 worth of extras, including cruise control, leather steering wheel and gear stick, remote audio controls on the steering wheel, Blue&Me Bluetooth hands-free system with voice recognition, and media player with a USB port.

Wednesday, January 5, 2011

In what could be seen by many as further proof that Alfa Romeo is steadily losing sight of its core values (whatever is left of them, that is...), the firm's UK division unveiled two concept designer bags for its MiTo subcompact as part of the company’s centenary year celebrations and to help support young British fashion talent. We might be wrong, but we think it would have been more appropriate for the Italian firm to show its support to young British car designers...

Tuesday, December 7, 2010

The Fiat Group has decided to take legal actions against the producers of the AnnoZero television show, which is hosted on the Italian state owned public service broadcaster, RAI, for statements made on an episode that aired on December 2.

The company alleges that the show's hosts made comments that were "highly defamatory and damaging to the image and reputation of the company, its products and its employees and based on a fabricated comparison."

Monday, September 13, 2010

Unless Alfa Romeo has a very big surprise up its sleeves (which we certainly hope so given that the brand is celebrating its 100th birthday this year...), the only new models capable of capturing our attention at the Milanese firm's Paris Motor Show booth will be the usual 'female fatales' standing alongside their automobiles.

According to the company's press release, "the stars" of the Alfa Romeo stand will be the brand-new 140 HP 2.0 JTDM and the 170 HP 1.4 MultiAir turbo petrol with "Alfa TCT" automatic transmission versions of the Giulietta.

Thursday, August 12, 2010

A new trim level has been added to the UK range of the Alfa Romeo MiTo hatch. Named the Turismo Sport, this edition is all/just about colors and extra content. On top of the standard equipment found in the MiTo Turismo, the Sport edition adds new 16-icnh alloy wheels, a roof spoiler, cruise control, Blue & Me technology, fog lights and a leather steering wheel with audio and phone controls.

Wednesday, May 26, 2010

We won't go as far as calling it an interceptor, but Sydney's Rose Bay Police is the latest law enforcement force in Australia to get an Alfa Romeo police car. The MiTo is the most recent in a series of cars provided by the Italian automaker to police forces around Australia.

Tuesday, May 11, 2010

Alfa Romeo appears to be on a celebration spree this year. Aside from the year-long festivities to commemorate the firm's 100th birthday, the Italian automaker is now celebrating the 60th anniversary of its historic 1-2-3 finish at the first ever F1 European Championship race, which was held at Silverstone motor racing circuit sixty years ago this week (13th May).

To celebrate, the company photographed one of the rare 158s which competed in this historic race alongside the latest Alfa to bear the motorsport inspired Cloverleaf badge, the MiTo QV sport hatch.

Wednesday, March 17, 2010

Alfa Romeo is ushering in the next generation of its diesel technology to the MiTo range in the UK with the introduction of the MultiJet II engine. Developed by Fiat Powertrain Technologies (FPT), the 1.3-liter JTDM II diesel comes with Start&Stop tech and a Diesel Particulate Filter. It develops an output of 95bhp at 4,000 rpm and 200Nm of peak torque at 1,500 rpm.

Tuesday, January 26, 2010

A Maserati MiTo? Well, not quite. The recent tie-up between Alfa Romeo, Maserati and Fiat's Abarth division has given birth to a special edition version of the MiTo hatch that will be used exclusively as a courtesy car for Maserati's customers in Europe in the same way that Ferrari's service network makes use of the Fiat 500 (click here for details).

All in all, the Italians are planning to produced one-hundred units of the special edition Alfa Romeo MiTo for Maserati's service network.

The cars are fitted with the most powerful engine in the MiTo range, the 1.4-liter turbo petrol that churns out 170 horsepower, and all are finished in a deep blue Maserati Blu Oceano color.

Special treats include the "Limited Edition" plaque on the air conditioning unit, and the kick plate made from specially treated aluminum, bearing the words "Alfa Romeo for Maserati".

Other features include the 18-inch wheels, a sport exterior package and Alfa's Dynamic Suspension that actively varies the set-up to reflect the road conditions and driving style.

And since Maserati's customers are accustomed to luxurious options, the 100 cars also get a series of high-end details such as Pelle Frau upholstery, automatic dual-zone climate control, leather steering wheel complete with radio and telephone controls, a radio navigator covering the whole of Europe, and a hands-free Blue&Me system including USB port and bi-xenon headlights.